In battle of tech startups, Foursquare beats Tumblr to 568 Broadway

568 Broadway

Two-year-old tech startup Foursquare is leaving its 7,600-square-foot shared office in 36 Cooper Square and moving in to the top two floors of 568 Broadway in Soho, the New York Observer reported.

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Foursquare had been sharing space with blog network Curbed and design shop Hard Candy Shell, before outgrowing the East Village locale. It began searching for easily accessible loft space in a neighborhood that would give it an edge in the hyper-competitive talent wars being waged by Silicon Alley startups, according to the Observer.

It settled on 568 Broadway, at the corner of Prince Street, beating out another up-and-coming tech firm, Tumblr, the Observer said, for a two-floor sublease from Scholastic totaling 56,000 square feet. It isn’t the first tech tenant the Eric Hadar-led Allied Partners building has attracted, as ZocDoc already occupies the ninth floor.

Dennis Leary’s other venture, production company Apostle, also has space in the building. [NYO]