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New York

Blackstone turns NYT dining room into basketball court

Equity Office, an affiliate of the Blackstone Group, which just purchased the upper 12 floors of the 15-story former New York Times building at 229 West 43rd Street, has turned the publisher’s dining room into a basketball court in an effort to attract prospective tenants, the Times reported.

The real estate giant has been pulling out all the stops to draw positive attention to the building, most of which has been vacant since the Times moved on in 2007. A 12th floor terrace has also been landscaped in Blackstone’s version of the High Line, Josh Glick, the asset manager for Equity Office, joked.

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“They may forget that the floors have 50,000 square feet,” Glick said, “but they’ll remember, ‘Hey, that was the building with the basketball court.’”

As The Real Deal previously reported, Blackstone purchased the top floors of the building from Africa Israel USA in April for $160 million. [NYT]

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Blackstone GroupEquity Office PropertiesNew York Times