Chobani to open yogurt shop in Soho

A Greek retail brand is descending upon Prince Street in Soho, but unlike its upscale soon-to-be neighbors, its hallmark is yogurt and its accessories are fruit flavors. The Wall Street Journal reported that Chobani has signed a lease to pay $375,000 per year for a 525-square-foot space at 150 Prince Street, where it plans a fast-food style yogurt bar with Mediterranean-inspired mix-ins. Christopher Owles of Sinvin Realty represented the landlord, and LLC, in the deal.

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The store is just the latest example of the Greek yogurt industry’s growing foothold in New York. Both Chobani and Fage maintain massive production facilities upstate, and Chobani also recently leased 11,000 square feet of office space nearby at 72 Spring Street.

Soho boosters questioned whether the yogurt brand belongs among the upscale fashion brands that have proliferated in the neighborhood, the Journal said. But between the growth of frozen yogurt shops and Dannon’s recent opening of a store in the city, it appears fitting that the trend infiltrates one of the city’s trendiest shopping strips. [WSJ, 1st item]