HFZ taps Elliman to market 11 Beach Street

HFZ Capital is moving ahead with the redevelopment of a commercial building at 11 Beach Street in Tribeca, and has retained Prudential Douglas Elliman to assist with sales and marketing, a statement from HFZ today said.

HFZ is partnering with New Valley, Howard Lorber’s firm, which owns 50 percent of Prudential Douglas Elliman, and a company called Joy Construction, the statement said.

Sign Up for the undefined Newsletter

By signing up, you agree to TheRealDeal Terms of Use and acknowledge the data practices in our Privacy Policy.

The 10-story, 122,000-square-foot building, at Varick Street, was acquired by HFZ in June.

“There is a strong demand in the market for larger, loft style apartments within Tribeca,” Ziel Feldman, founder of HFZ, said in the statement. “We’re forging ahead with plans to convert it into a luxury, residential condominium that fits the character and style of the neighborhood.” — Guelda Voien