A program called Art-in-Buildings, which landlord Time Equities launched in the lobby of its building at 125 Maiden Lane nine years ago, will expand to other properties, the Wall Street Journal reported. The new spaces will include 223 West 10th Street, a mixed-use building in the West Village, and 51 Haddonfield Road, in Cherry Hill, N.J., the Journal said.
The program, which puts art on display in commercial and residential buildings in New York, now has a full-time curator, the Journal said.
And Time Equities may need to mine every trick in the book to appeal to would-be tenants at their Cherry Hill development, a 100,000-square-foot office building that the company acquired in May for $3.4 million. Currently that building is two-thirds vacant.
Francis Greenburger, an art collector and CEO of Time Equities, said the art will help sell the building. The exhibiton “will give the building a different profile and make it more attractive,” to tenants, he told the Journal. [WSJ]