Gaming company Alloy Digital inks Midtown lease

Alloy Digital's Barry Blumberg and 498 Seventh Avenue
Alloy Digital's Barry Blumberg and 498 Seventh Avenue

Gaming and entertainment provider Alloy Digital has inked a 29,416-square-foot lease in Midtown on the 19th floor at 498 Seventh Avenue, according to the New York Observer. The company was expected to finalize the deal in February, as The Real Deal previously reported, and will relocate from its current Chelsea headquarters at 151 West 26th Street

The 936,611-square-foot office building is owned by George Comfort & Sons and is located at West 37th Street, far to the north of Silicon Alley. “Alloy Digital is one of the many tech firms that have relocated to the submarket from Chelsea Market, and other areas of the city,” Jones Lang LaSalle’s Alexander Chudnoff, who represented Alloy Digital with Dan Turkewitz, told the Observer.

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Liquidnet Holdings, the sublandlord in the lease, was represented by CBRE’s Howard Fiddle and Joseph Mangiacotti. As part of the deal, Liquidnet will redevelop the space to meet Alloy Digital’s technology needs.

Alloy Digital – which has been racking up a flurry of digital acquisitions including lifestyle publisher B5 Media and studio and talent management company Generate – recently received a $30 million investment from ABS Capital Partners. [NYO]  –Hiten Samtani