Swedish retailers marching on Lower Soho

Sweden is looking to annex Soho’s thriving retail scene. At least three Swedish firms have opened on Greene Street in the past year, while the latest store to join the Scandinavian party, outdoor apparel retailer Fjällräven, has just signed a 3,800-square-foot lease deal at Zar Property’s 38 Greene Street.

Fjällräven was represented by Josh Lewin of Isaacs and Company, while Sinvin Realty’s Christopher Owles represented the landlord, headed by David Zar, the New York Post reported in a story that is yet to be published online.  Zar also owns nearby 50 Greene Street, where fashion retailer Gudrun Sjödén paid about $300 per square foot earlier this year for its 3,600-square-foot space, according to the newspaper.

“It’s notable that these iconic but different Swedish brands were attracted to lower Soho,” Lewin told the Post. [NYP] – Hiten Samtani