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Zillow shocks insiders with StreetEasy strategy
![The Zillow and StreetEasy teams at NASDAQ ringing the opening bell on Aug. 19, the day their deal was announced](https://static.therealdeal.com/wp-content/uploads/2013/11/streeteasy_group1.jpg)
From the November issue: On Sunday night, August 18, most of the 34 employees and executives of listings website StreetEasy gathered in the company kitchen for a game-changing announcement by CEO Michael Smith: Zillow, the $3 billion Seattle-based residential listings website, was acquiring the firm for $50 million. [more]
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