Larry Silverstein’s 4 World Trade Center has been buzzing with activity – just not of the leasing variety. While the 978-foot Fumihiko Maki-designed tower has only leased about half of its 2.3 million square feet, it has been serving has a high-end event venue, playing host to cocktail parties, film shoots and fashion shows. And Silverstein Properties has been able to charge a daily fee of $50,000 per floor for the privilege.
Recently, a Super Bowl commercial starring Arnold Schwarzenegger, Don Cheadle and a llama was filmed at the tower. “It was a well-behaved llama,” Justin Moore-Lewy, the executive producer at HeLo, which produced the advertisement, told the Wall Street Journal.
And today, event organizers at a cancer research foundation are expected to announce that the building will host a stair-climbing fundraising event, according to the newspaper.
Once tenants began filling the building — The Port Authority of New York and New Jersey and the city of New York have committed to large spaces but are yet to move in – the events will be discontinued, a spokesperson for Silverstein Properties told the Journal. [WSJ] – Hiten Samtani