Prodigy Network looks to the masses for 17 John Street redo

Developer aims to solicit design ideas for conversion project by crowdsourcing

Renderings of 17 John Street
Renderings of 17 John Street

A Manhattan-based developer that aims to raise $31 million from equity investors in $100,000 increments to convert an apartment building at 17 John Street into an extended-stay hotel is also crowdsourcing the property’s design.

The developer, Prodigy Network, which previously raised $171 million in $20,000 increments for its mixed-use skyscraper project in Bogota, Colombia, is in the process of doing the same to create a 23-story “cotel.” What’s a cotel? A building that fuses a hotel, co-working space and a LinkedIn-esque environment by offering extended-stay suites, business network events and collaborative working environments.

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The firm is also gathering ideas for the design of its suites and public spaces by crowd sourcing, launching a public design competition Feb. 20 to tap the community for ideas. The design forum will kick off during Social Media Week in New York.

The hotel aims to create a space upon completion that offers an online digital platform enabling guests to connect, as well as a full suite of traditional high-end hotel offerings such as a restaurant, gym, spa and rooftop deck. [inhabitat]Julie Strickland