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Fake clients help developers boost sales in real world
Gotham, Related among firms using fictional buyers and renters to zero in on key demographics
![](https://static.therealdeal.com/wp-content/uploads/2014/04/fake-renters.jpg)
From the April issue: David Picket admits he is no social scientist or raconteur, but the president of Gotham Organization and his team go to great lengths to paint a picture of the future inhabitants of their projects. [more]
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