Kushner’s Watchtower complex rebranded as “Dumbo Heights”

Moniker ushers in high-tech office complex with gourmet market, roof deck, bike storage

From left: Jared Kushner and renderings of Dumbo Heights (Credit: Dumbo Heights)

The former Watchtower buildings in Dumbo are being rebranded as a high-tech office complex dubbed Dumbo Heights.

The Kushner Companies-owned buildings, purchased for $375 million last year, are in the process of being revamped to accommodate a high-tech campus with accoutrements like a gourmet market, roof deck, pet-friendly spaces, daycare facilities and bicycle storage, the New York Daily News reported.

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The new monicker of Dumbo Heights, meanwhile, is aimed to appeal to “innovators” with an eye on the neighborhood, the paper reported.

“We do see this as a campus, not just a bunch of interconnected buildings,” Asher Abehsera of LIVWRK Holdings told the Daily News of the 1.2 million-square-foot complex.

Asking rents in the locale start at just under $60 per square foot, as the $100 million overhaul continues. The two-building complex is slated to open and receive its first occupants in the first quarter of 2015, according to the paper. [NYDN]Julie Strickland