Microsoft to open Fifth Avenue flagship store

Software giant to move into 8,700 square feet space, replacing Fendi

From left: 677 Fifth Avenue and Microsoft CEO Satya Nadella
From left: 677 Fifth Avenue and Microsoft CEO Satya Nadella

Microsoft’s move to Fifth Avenue is official.

The software and video game company confirmed that it will open a flagship at 677 Fifth Avenue as part of a continued expansion of the company’s retail presence, the Wall Street Journal reported. Microsoft will occupy 8,700-square-foot across two-floors at The Coveted Fifth Avenue location, just a short walk from its main rival, Apple.

Average asking rent in the area is $2,749 per square foot.

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The store has been five years in the making, according to the newspaper. Microsoft has opened 104 stores across the country since 2009 and plans to open 10 more before the holiday season kicks off.

Fendi currently occupies the location.

“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” David Porter, corporate vice president for Microsoft retail stores, told the Journal. “This is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.” [WSJ] — Claire Moses