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Rising rents and lucrative signage light up Times Square

Pricey retail and new LED billboards drive real estate frenzy

From left: Steve Witkoff, Five Times Square, 250 West 43rd Street and Jeff Sutton
From left: Steve Witkoff, Five Times Square, 250 West 43rd Street and Jeff Sutton

From the October issue: New Yorkers who avoided Times Square in years past, when it was the seedy underbelly of Manhattan, are now just as likely to steer clear of the city’s tourism epicenter because of the pedestrian-packed sidewalks. [more]

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