Howard Lorber and the art of brand management

With an eye for a solid pedigree and a good deal, Douglas Elliman chairman expands brokerage globally while growing his own role in NYC new development

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From the November issue: From his 52nd-floor office at the corner of Fifth Avenue and 56th Street, Howard Lorber can look a few blocks north to his home at the classically styled Sherry-Netherland Hotel, then turn east to view his future apartment in the sky-piercing 432 Park Avenue. [more]