LAM Group files for permits for Virgin NoMad Hotel

John Lam's plans call for 447 rooms and 100,000 square feet of retail

From left: John Lam and a rendering of the Virgin Hotel
From left: John Lam and a rendering of the Virgin Hotel

The LAM Group filed for permits today for the 38-story, Virgin-branded hotel it is developing in NoMad.

The application filed with the city’s Department of Buildings calls for a tower with approximately 400,000 square feet. The building will feature 447 hotel rooms — including two duplexes on the 34th and 35th floors –and 100,000 square feet of retail space, which is currently being marketed by Newmark Grubb Knight Frank.

The architect of record is Brian McFarland of VOA Architecture.

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Developer John Lam paid nearly $88 million in 2011 and 2012 to acquire three properties fronting the entire block of Broadway between 30th and 29th Streets across from the popular Ace Hotel.

The developer received approval to demolish the existing buildings on the site late last year.