Adidas opening an office in Williamsburg

Sports apparel brand to take 20k sf in 118 North 11th Street

118 North 11th Street in Williamsburg
118 North 11th Street in Williamsburg

Adidas plans to bring a design studio to 118 North 11th Street in Williamsburg, on top of the famous Brooklyn Brewery.

The German sports apparel company signed a lease for 20,000 square feet. The building is owned by landlord Solomon Jacobowitz.

Sign Up for the undefined Newsletter

The space will serve as a creative office, Crain’s reported, with Adidas hoping to revive its hip image after Under Armour overtook it to become the world’s second-largest sports apparel brand, after Nike. Adidas announced its plans for a Brooklyn office last year, and Nike sued, claiming that its rival poached three executives to lead the new venture.

Asking rents in the building are in the $70s per square foot, according to Crain’s.

Jacobowitz purchased the building along with four others in 2011 for $16.4 million. Brooklyn Brewery is a longtime tenant. [Crain’s] — Tess Hofmann