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Resi developers adding art to buildings to boost cachet, prices

Several factors drive the increasingly prevalent move to “art-up”

The rooftop mural by David Paul Kay at 212 North 9th Street in Williamsburg.
The rooftop mural by David Paul Kay at 212 North 9th Street in Williamsburg.

From the August issue: Opening night at Fortis Property Group’s new condo project, 212 North 9th Street in Williamsburg, got an added boost from an unlikely source: A piece of abstract art. The building, which features a rooftop mural by contemporary artist David Paul Kay, done in his vibrant black-and-white style, was a big crowd pleaser.

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And the mural was not just on exhibit, it’s painted on the roof — the most notable amenity in a building that also sports an art library, indoor parking and private outdoor space for almost every unit. [more]

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