First Look: Inside the sales gallery and model unit at 111 West 57th Street

JDS, PMG project has projected sellout of $1.45B

JDS Development and Property Markets Group have managed to keep visuals of 111 West 57th Street, the ultra-skinny tower at the Steinway building on Billionaires’ Row, largely under wraps, aside from a couple of hand-picked renderings doled out to the press.

But prospective buyers can finally get a glimpse at what the pricey apartments will actually look like, thanks to a series of images of the building’s sales gallery and model unit spotted by The Real Deal via a tipster. The images were promptly removed from the website of photographer Evan Joseph once the developers were reached for comment, but TRD took screen shots. The images give a first look at the building’s luxe finishes, including its grand onyx bathtubs, dark wood kitchens and sweeping staircases. 

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The developers declined to comment on the images, saying that sales were yet to formally kick off at the building.

JDS and PMG are projecting a sellout of $1.45 billion for 65 apartments, according to the offering plan, which was approved by the New York Attorney General in October. The priciest condo currently in the offering plan is asking $58 million, or $8,179 per foot.

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