3 Bryant Park is now officially the Salesforce Tower

Software firm reportedly taking 300K sf there

Marc Benioff 3 Bryant Park
Salesforce's Marc Benioff (credit: cellanr/Flickr) and 3 Bryant Park in Midtown

San Francisco-based enterprise software firm Salesforce.com will consolidate its New York operations at its new regional headquarters at 3 Bryant Park in Midtown, to be known as the Salesforce Tower New York.

The company’s logo will replace MetLife’s atop the 41-story, 1.2 million-square-foot tower, formerly called 1095 Avenue of the Americas, Bloomberg reported.

The company was seeking to sublease as much as 300,000 square feet at the Ivanhoe Cambridge and Callahan Capital Properties-owned building.

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Salesforce currently rents space at 685 Third Avenue in Midtown, 140 East 45th Street in Midtown East, and 155 Sixth Avenue in Hudson Square, but plans to consolidate at its namesake tower.

MetLife is vacating 400,000 square feet there as part of its own consolidation of its office space in the city. The insurer is expanding its presence at 200 Park Avenue – the MetLife Building – to 500,000 square feet.

Ivanhoe Cambridge and Callahan bought the tower from the Blackstone Group for $2.2 billion in early 2015. [Bloomberg]Ariel Stulberg