Condo developers are finally lowering the price bar

Slowing sales, supply gut are forcing their hands

A rendering of One Manhattan Square in the Financial District
A rendering of One Manhattan Square in the Financial District

From the March issue: No developer likes to cut prices. Many will resort to incentives and other giveaways to avoid the negative optics of a discount. But a number of new condominiums have quietly adjusted their sellout plans amid a softening market.

Sign Up for the undefined Newsletter

These aren’t the kind of fire sales seen during the financial crisis of 2008. Rather, many are tweaks or recalibrations. Still, they do represent a noteworthy shift in the market. [more]

Recommended For You