Is Northeast Williamsburg a thing?

One Corcoran broker is fighting to rebrand an area of WIlliamsburg

A mural at the Lorimer Street L train station
A mural at the Lorimer Street L train station

As if East Williamsburg encroachment on Bushwick wasn’t enough, brokers have created yet another neighborhood subdivision: Northeast Williamsburg.

Subway ads placed by a Corcoran broker are pushing to rebrand the area located at the Lorimer, Graham and Grand Street stops and with the Brooklyn Queens Expressway and Grand Street as its borders, according to DNAinfo.

“It’s a really special village [within] Williamsburg,” Lyon Porter, who has lived in the area since 2002, told DNAinfo. “It has mom and pop shops mixed in with new businesses. It’s just very special.”

Porter claims that the housing stock in the area is unique from other parts of Williamsburg as well, pointing to quiet, residential streets lined with townhouses.

“It’s a real enclave. It’s a real neighborhood,” he said. “It deserves it’s own little distinction.”

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But naturally, some locals were not immediately warm to the idea.

“I don’t know why you have to divide it anymore,” Scott Cameron, the owner of Charter Coffee House, said.

Anthony Delia, a part-owner of Napolitano Pharmacy added:

“I’ve always thought it was Williamsburg…just Williamsburg. I feel like they’re trying to categorize it [and then] collect on it.” [DNAinfo] Christopher Cameron