Hollywood talent agency signs at FiDi tower 140 Broadway

Paradigm taking 51K square feet at 51-story property

140 Broadway (Inset from top to bottom: Adrien Brody and Antonio Banderas)
140 Broadway (Inset from top to bottom: Adrien Brody and Antonio Banderas)

Paradigm Talent Agency, the firm that represents Hollywood stars like Adrien Brody and Antonio Banderas, is relocating from Midtown South to Union Investment Real Estate’s 140 Broadway, where the firm signed a lease for 50,600 square feet at the 51-story tower.

The full-service entertainment agency took the full 26th and 27th floors in the 10-year deal at the landmarked 1.17 million-square-foot tower, which also goes by the stage names the Marine Midland Building and the HSBC Bank Building.

The asking rent was $65 per square foot, according to CoStar.

“With these 25,000-square-foot floor plates, there’s great light and air and views all the way around,” said Cushman & Wakefield’s Robert Constable, who represented the landlord in the deal along with colleagues Myles Fennon and Louis D’Avanzo.

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Paradigm will be consolidating two offices from 360 Park Avenue South, where it has 22,500 square feet on a sublease from Reed Elsevier, and a smaller office in Dumbo at Two Trees Management’s 55 Washington Street.

Sacha Zarba and Ramsey Feher of CBRE represented Paradigm.

Union Investment Real Estate, the property arm of Germany’s DZ Bank Group, negotiated with anchor tenant Brown Brothers Harriman & Company to free up some space on the ground level of the building, where it is adding several thousand square feet of retail on the ground floor and lower level.

Constable said the agency team has leases out with a fitness center and café to serve as amenities for the office tenants.

The Skidmore, Owings & Merrill-designed building, completed in 1967 and designated a city landmark in 2013, is known for the distinctive red cube sculpture by Isamu Noguchi adorning its plaza.