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Adams & Co. just signed a tenant at 1115 Broadway — and you won’t believe who it is

Landlord inks 48K sf lease with clickbait platform at “Halloween Tower”

From left: James Buslik and 1115 Broadway in Nomad
From left: James Buslik and 1115 Broadway in Nomad

Adams & Co. signed another tech tenant at 1115 Broadway, the NoMad office building known as the “Halloween Tower” for its history of being a haunt for costume-making companies.

Taboola, a clickbait platform that drives traffic to websites, leased 48,010 square on the seventh and eighth floors of the building, the New York Post reported.

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Jared Freede and Ben Friedland of CBRE [TRDataCustom] represented the tenant, while James Buslik and Jeff Buslik represented Adams & Co. in-house.

Asking rent was $62 per square foot, according to CoStar.

The 12-story building near Madison Square Park had been home to 15 costume-makers in 2005, but other the years companies like BuzzFeed, Tumblr and Mashable replaced them. [NYP]Rich Bockmann

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