Marketing for condo buildings is becoming explicitly geared toward buyers’ sexual orientation.
Targeting the same-sex market is the luxury condo development Esperanza located in Asbury Park, N.J. — a haven for same-sex couples, said Jacqueline Urgo, executive vice president at the Marketing Directors, which is the sales agent for the project. Metro Homes is the developer. Read the full story from the April 2007 issue here.