From the November issue: Off the rack? For George and Amal, it’s big moves and bigger discounts
Did Aby Rosen give a couple of big name celebs a sweetheart deal at his struggling new development in a bid to spur sales?
Last month, the developer’s new project at 100 East 53rd Street, which has been plagued by rumors of slow sales, was suddenly in public focus thanks to a couple of big ticket celebrity deals. As reported in the New York Post, George Clooney and his fashionable barrister wife, Amal Clooney, reportedly nabbed a unit, as did their BFF couple friends, tequila mogul Rande Gerber and his supermodel wife, Cindy Crawford.
Suddenly, the PR team for the Norman Foster-designed building was blasting out a link to the Post story to every journalist who would listen. That’s unusual behavior for non-disclosure-sworn developer flacks, who normally guard the identities of celeb buyers with the same intensity they reserve for the name of their clients’ Botox doctors. [more]