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Soho House’s soul-searching

The members-only club is betting that the global-property-buying spree that’s hurting its books now will pay dividends later

Nick Jones, the founder of Soho House, in the club’s new Barcelona location
Nick Jones, the founder of Soho House, in the club’s new Barcelona location

From the January issue:  It was 1996, shortly after he’d sold his shares in Virgin Entertainment, when Robert Devereux sat down to lunch with an old friend at 192, a famed celebrity haunt in London’s Notting Hill.

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“We were expostulating about the state of English country house hotels — how old-fashioned they were — when he said I should meet Nick Jones,” Devereux remembered. “My friend said Nick Jones thought exactly the same way and was about to buy a property in Somerset.” [more]

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