What’s in a name? Newmark drops Grubb

Brokerage changes name to Newmark Knight Frank

Howard Lutnick and Barry Gosin
Howard Lutnick and Barry Gosin

Newmark Grubb Knight Frank [TRDataCustom] will save this and other publications some ink by shortening its name. The New York-based brokerage is dropping the Grubb and henceforth wants to be known as Newmark Knight Frank as it readies for an IPO.

It has carried that name before. Founded as Newmark & Co. in 1929, the firm became Newmark Knight Frank in 2006 after partnering with the London-based brokerage. In 2012 it acquired Grubb & Ellis and lengthened its name yet again.

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Last year the firm told the New York Post it is considering shortening its name to just Newmark, but appears to have chosen a less radical option instead.

Newmark is a subsidiary of Howard Lutnick’s BCG Partners. BCG recently announced that it wants to spin off Newmark as a separate company through an IPO[CO]Konrad Putzier