Seeing green: Pantone creator lists UES pad for $40M

Herbert Lawrence has owned the 17-room co-op at 778 Park Ave. since 1994

“Greenery” is Pantone Inc.’s 2017 color of the year, and its former CEO is hoping to see a lot of it at 778 Park Avenue.

Lawrence Herbert — the printing executive credited with creating a universal color system — listed his 17-room co-op at the building for $39.5 million.

The full-floor apartment has 12-foot ceilings, six bedrooms and five baths, according to the listing. Maintenance is nearly $26,000 a month. Brown Harris Stevens’ John Burger and Douglas Elliman’s Eric Friedberg are listing the property.

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Turnover at the white-glove, Rosario Candela-designed co-op is quite low. Herbert has lived there since at least 1994, public records show.

The most recent sale at the 18-unit building was the 15th-floor spread that once belonged to the late broadcasting pioneer Roone Arledge. Viking Global Investor CIO Daniel Sundheim and his wife, Brett, paid $28.5 million for the pad in 2015. In 2011, the couple purchased a duplex that once belonged to the late socialite Brooke Astor. The sale price was $21 million, after a price chop from $46 million.

Seeing green: Pantone creator lists UES pad for $40M

Herbert Lawrence has owned the 17-room co-op at 778 Park Ave. since 1994

“Greenery” is Pantone Inc.’s 2017 color of the year, and its former CEO is hoping to see a lot of it at 778 Park Avenue.

Lawrence Herbert — the printing executive credited with creating a universal color system — listed his 17-room co-op at the building for $39.5 million.

The full-floor apartment has 12-foot ceilings, six bedrooms and five baths, according to the listing. Maintenance is nearly $26,000 a month. Brown Harris Stevens’ John Burger and Douglas Elliman’s Eric Friedberg are listing the property.

Sign Up for the undefined Newsletter

By signing up, you agree to TheRealDeal Terms of Use and acknowledge the data practices in our Privacy Policy.

Turnover at the white-glove, Rosario Candela-designed co-op is quite low. Herbert has lived there since at least 1994, public records show.

The most recent sale at the 18-unit building was the 15th-floor spread that once belonged to the late broadcasting pioneer Roone Arledge. Viking Global Investor CIO Daniel Sundheim and his wife, Brett, paid $28.5 million for the pad in 2015. In 2011, the couple purchased a duplex that once belonged to the late socialite Brooke Astor. The sale price was $21 million, after a price chop from $46 million.