East End hotels are summer-ready after slick renovations

Pop-up concepts and luxe room redesigns freshen up beachy lodgings, but supply is still limited

From the Hamptons market report: With high demand and slim supply, it’s no surprise that rooms on the East End during the summer season go for a premium and sell out quickly, especially on the weekends.

“Lodging in the Hamptons is very limited,” said Kristen Jarnagin, CEO of the Long Island Convention & Visitors Bureau. “As per usual, it’s booked up from what I can tell far in advance.”

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Still, the East End has seen some properties add rooms in recent years, such as Gurney’s Montauk Resort, while others have re-entered the market after extensive renovations, such as the White Fences Inn.

During last summer’s peak month, August, Suffolk County occupancy reached 83.2 percent, while average daily rates spiked at $189.19, according to travel analytics specialist STR. However, hotels actually in the Hamptons typically go for $250 a night and up — rooms at the White Fences Inn were $675 in late June — and the occupancy rates are higher. (STR does not separate the Hamptons from its county data.) That compares to average national figures of 70.2 percent occupancy and a room rate of $125.48.