Guess the new must-have hotel amenity

Quality activity programs for kids, at bargain prices

(Credit: Pixabay)
(Credit: Pixabay)

Luxury vacations are increasingly a family experience, which means high-worth individuals are toting their kids around the globe and expecting them to be entertained.

The family travel industry is now worth $500 billion, according to Bloomberg, and hotels from the French Alps’ L’Apogée Courchevel resort to chains like Four Seasons and Ritz-Carlton are introducing kids clubs or programmed activities for the little ones. Some programs include adventure activities, others include language lessons.

“After 9/11, people weren’t willing to leave their kids at home anymore—they wanted to be with them,” luxury travel designer Melissa Rosenbloum told Bloomberg.

Sign Up for the undefined Newsletter

By signing up, you agree to TheRealDeal Terms of Use and acknowledge the data practices in our Privacy Policy.

The programs cost parents up to $100 a day, though sometimes the packages are included as part of their stay.

“It’s not a revenue play,” Rosenbloum continued. “Hotels are doing this to compete. Otherwise, they’re not going to get business from the parents.” [Bloomberg]Erin Hudson