Krispy Kreme signs deal for flagship at Vornado’s 1601 Broadway

The store is expected to open early next year

A rendering of Krispy Kreme's Time Square flagship
A rendering of Krispy Kreme's Time Square flagship

Times Square, a dizzying maze of lights, colors and sounds, is about to get even more extra.

Donut company Krispy Kreme announced plans Monday for a 4,500-square-foot flagship store at Vornado Realty Trust’s 1601 Broadway, Crain’s reported.

The shop will feature the “world’s largest Hot Light,” and give customers the chance to witness donut making in action from seats inside the “world’s largest donut box.”

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At the tail end of the donut-making process, a conveyor belt will move donuts through a “glaze waterfall,” the company said.

The property, which sits on 48th Street, was previously occupied by Hershey’s Chocolate World.

Krispy Kreme’s flagship is expected to open in 2020. [Crain’s] — Sylvia Varnham O’Regan