Mexican billionaire buys Park Ave pad for $25M amid shopping spree

An entity linked to Juan Beckmann Vidal has bought 3 multi-million-dollar apartments since selling his previous Plaza penthouse

José Cuervo owner Juan Beckmann Vidal and 1010 Park Avenue (Credit: Getty Images, StreetEasy)
José Cuervo owner Juan Beckmann Vidal and 1010 Park Avenue (Credit: Getty Images, StreetEasy)

After unloading his renovated pad at the Plaza, Mexican billionaire Juan Beckmann Vidal has snagged a new home.

The tequila mogul bought a condo at Extell Development’s 1010 Park Avenue for $24.9 million days before New York’s new taxes went into effect, according to public records. Beckmann Vidal is the chairman and majority owner of the tequila brand José Cuervo. According to Forbes, his net worth is around $5 billion.

His new unit was bought through the entity DJ CONDO LLC, which was linked to Beckmann Vidal in 2008, when he purchased a duplex penthouse at the Plaza Residences for $22.54 million.
Earlier this year, the same entity sold the unit for $29 million.

It appears that the managing director of Agave Holdings, Jose Antonio Perez Helguera, is often the authorized signatory for Beckmann Vidal’s LLC.

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Agave is Miami-based private real estate developer, which is currently working on a more than 2 million-square-foot mixed-use development in Coral Gables, Florida. It recently closed on a $100 million construction loan. According to reports, Agave represents the interests of Grupo JB, which in turn includes members of Beckmann Vidal’s family. José Cuervo, a 250-year-old tequila maker, has been owned by Beckmann Vidal’s family for 11 generations, according to Forbes.

In May, Beckmann Vidal also snapped up two units on the 31st floor of Trump Tower on Fifth Avenue, based on DJ CONDO’s activity in public records. Unit 31E/F was bought for $4.5 million, while unit 31D closed for $2.2 million, records show.

At 1010 Park, Beckmann Vidal’s unit is one of 11 residences in the 17-story building designed by Beyer Blinder Belle and David Collins Studio. The Upper East Side high-rise’s projected sellout is $222 million, according to the most recent condo plan filed with the Attorney General.

In 2017, a different LLC with its primary address listed as Agave Holding’s Miami office and an authorized signatory named Jose Antonio Perez bought unit 84B at 432 Park Avenue for $44.6 million. The New York Post reported Beckmann Vidal sued the tower’s developers months before closing on the sale over a flood.

Agave Holdings and José Cuervo did not immediately respond to request for comment.