Tyler Whitman, MDLNY’s new star from the lead gen world, makes his debut
Triplemint’s top producing agent is on TV and picking fights with Ryan Serhant
UPDATED Tuesday September 10, 2019, 6:09 p.m.: Triplemint agent Tyler Whitman celebrated his debut on Bravo’s “Million Dollar Listing: New York” Thursday night by throwing himself a Chipotle-themed — and sponsored — screening party.
A crowd that included co-workers, StreetEasy’s Matt and Susan Daimler and a few of Whitman’s co-stars gathered in two theaters on West 57th Street to watch the episode where viewers encounter Whitman for the first time.
He wasted no time showing audiences that he’s ready to mix it up with his broker co-stars, who owe much of their success to the popularity of the program. On the episode, he comes across as a happy-go-lucky upstart who’s struggled with obesity and self-esteem. By the end of the episode, a teaser clip shows him calling Ryan Serhant an asshole. (Serhant, who dropped in on the party to support Whitman, said to expect some “run-ins” this season.)
Whitman is a 33-year-old broker whose transaction history shows he and his six-agent team does the bulk of their deals below the $1 million mark. He’s worked in real estate for 12 years, but he’s the first agent on the show from a non-traditional brokerage.
His firm, Triplemint, is an eight-year-old company that subscribes to the lead generation model where firms procure leads to hand over to agents. Whitman, who often represents buyers and currently has just over $11 million in listings, said that frees up his time to service existing clients because he doesn’t have to hunt down his own leads.
Triplemint’s co-founders, David Walker and Philip Lang, hope Whitman’s role on MDLNY will translate into larger exposure for the company and their approach to brokerage, which they claim is driven by proprietary technology. The firm has raised $17.7 million in venture capital funding to date, according to Crunchbase.
Lang believes Bravo chose Whitman and Triplemint to bring “the story of the up-and-coming company” and a broker who’s more relatable in terms of both dollar-figures and his challenges. “It’s such a win for everyone, but especially for him,” Lang added.
Though it remains to be seen how Whitman will showcase a new side of industry, he’s hoping the show will propel his career into high gear. He even hired two new agents in the spring to prepare.
“It’s the craziest feeling I’ve ever felt,” he said, before the episode aired. “I think a nice Xanax would have helped. But here we are without a Xanax.”
Correction: A previous version of this article incorrectly stated the amount of funding Triplemint has raised to date.