Freshly inks big lease in NoMad

Meal-delivery company will quadruple its spread

Freshly CEO Michael Wystrach and 28 East 28th Street (Photos via Twitter; Google Maps)
Freshly CEO Michael Wystrach and 28 East 28th Street (Photos via Twitter; Google Maps)

Meal-delivery company Freshly will be more than quadrupling its office footprint after relocating to north of Madison Square Park.

Freshly has signed a 92,306-square-foot lease at 28 East 28th Street, according to a release from the landlord. It will occupy the 12th and 13th floors of the building, which is owned by George Comfort & Sons, Jamestown Properties and Loeb Partners Real Estate.

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The terms of the deal weren’t disclosed, but sources said Freshly’s lease runs for 12.5 years, and tenants of the building pay between $85 to $100 per square foot.

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Nestlè USA acquired Freshly in October 2020. The meal-delivery company will leave its current office at 115 East 23rd Street, where it occupies about 20,000 square feet, following a full buildout of the new space.

The building on 28th Street has recently gone through major renovations, including a new lobby. Whole Foods Market is set to occupy the 60,000-square-foot retail space at the property’s base.

Other tenants include New York Life and CBS, which, according to the New York Post, inked a 15-year lease renewal for 164,000 square feet in 2019. At one point, Facebook was also eyeing space in the building, but ultimately signed a massive lease for the office redevelopment of the Farley Post Office.

Freshly was represented in the transaction by Colliers International’s Eric Ferriello. The owner partnership represented itself in-house by a team led by George Comfort & Sons President and CEO Peter Duncan.