WhyHotel opening living space at Rudin’s 110 Wall Street

Hotel guests, long-term residents to share space beginning in November

Front: WhyHotel CEO Jason Fudin, Rudin Co-Chairman & President Eric Rudin. Behind: 110 Wall Street WhyHotel (Getty Images, whyhotel.com, rudin.com)
Front: WhyHotel CEO Jason Fudin, Rudin Co-Chairman & President Eric Rudin. Behind: 110 Wall Street WhyHotel (Getty Images, whyhotel.com, rudin.com)

WeLive may not have been a success at 110 Wall Street, but Rudin Management is set to debut a new tenant that might have better luck at its Financial District building.

Hospitality platform WhyHotel on Tuesday announced its first New York City property, which is slated to open Nov. 1. The company is launching Front & Wall Street, which will operate under its Hospitality Living umbrella.

Despite its name, the living property isn’t only for short-term or vacationing guests. Long-term residents will also be housed in the building’s fully furnished accommodations.

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There are more than 200 units available at the Rudin Family-owned 110 Wall Street, according to a release on the opening. Building amenities include a terrace with an outdoor grill and kitchen, a fitness center complete with a spin studio and a guest laundry room with ping pong and pool tables.

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The former office building was the site of WeLive, a WeWork co-living business launched in 2016. It was one of the venture’s two remaining locations left in 2020 — with another located right outside of Washington, D.C. — before the WeLive brand was shuttered.

WeWork does appear to still have office space at 110 Wall Street, according to the co-working giant’s website.

WhyHotel’s opening comes amid a sudden flurry of hotel openings and reopenings in the city, despite the still-lagging tourist economy. Some of those newly opened doors are a reaction to a recent law requiring hotels to reopen by Nov. 1 or pay severance to out-of-work employees.

The Omni Berkshire Place, a 399-unit Midtown hotel seemingly closed forever in June 2020, is reopening to guests by the policy’s target date. The Grand Hyatt near Grand Central and the Hilton Midtown on Sixth Avenue also previously announced plans to reopen, rather than pay 30 weeks of severance to laid-off employees.