Christian A. Rockefeller to launch branded real estate venture in southern Spain

Project is slated to include a golf course, residences and a hotel

Rockefellers to launch branded real estate venture in southern Spain
An aerial of Costa del Sol with Florian Haffa (Wikipedia, Brands Lab International)

UPDATED, Dec. 19, 1:25 p.m.: More than 18 months after announcing a branded real estate venture, Christian A. Rockefeller has its first project.

The property is slated to be on nearly 500 acres in southern Spain’s Costa del Sol, according to a news release from Brands Labs International. The Spain team includes ICICB Developments of the United Arab Emirates-based. Brands Lab is handling negotiations with developers.

The project will include an 18-hole golf course designed by Henrik Stenson Golf Design, an unspecified number of residences designed by Florence-based Archea SpA. and a hotel. Italian architecture firm A++ and furniture maker Girogetti SpA. are also involved.

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Costa del Sol is a loosely defined region on Spain’s Mediterranean coast just north of Gibraltar. It is one of Spain’s top tourist destinations, known for its beaches, resorts and sunny weather.

Brands Lab said its team is on course to sign another Rockefeller-branded project in Cyprus. In April 2020, the team said it was targeting the US, Caribbean, Middle East, and East Asia. As of late 2019, Brands Lab was also working with Martha Stewart’s company on potential branded properties.

Branded properties have proliferated across the globe over the last few years, reaching about 400 projects by late 2019, around that time Four Seasons launched a branded residences venture. Earlier this year, Aman Resorts struck a deal with developer Mori Building Company to put its name on 91 units at an almost 1,100-foot-tall tower in Tokyo. Miami is getting another branded residence via developer Harvey Hernandez.

UPDATE: This story has corrected to reflect current partners in the deal.

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