ZD Jasper pitches plans for Hell’s Kitchen mixed-use project

11-story building would include 128 apartments plus commercial space

ZD Jasper Realty's Tom Zhidong Wu and 430 West 37th Street
ZD Jasper Realty's Tom Zhidong Wu and 430 West 37th Street (ZD Jasper Realty, Google Maps)

ZD Jasper Realty has filed permits for an 11-story mixed-use building that would replace an empty lot in Hell’s Kitchen.

When completed, the project at 430 West 37th Street would measure out to 128,000 square feet, according to initial specs. Most of the space will be used for 128 apartments, but 10,000 square feet would be designated for commercial use. 

The plans do not specify if the units will be condos or apartments. Also unclear is if any of the units will be set aside for affordable housing.

Tom Zhidong Wu’s ZD Jasper tapped Warner Construction as the general contractor and Archimaera Architecture is listed as the architect of record.

ZD Jasper did not respond to a request for comment. Crain’s first reported the project filing.

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The project is part of a multi-site plan by the developer to make its mark in Manhattan. To date, JD Jasper’s New York properties are glassy, luxury condominiums in Long Island City and Jamaica.

The firm scooped up the property last year as part of a packaged $52 million deal with Gary Barnett’s Extell Development, which also included 434 West 37th Street and 429 West 36th Street. 

ZD Jasper has very similar plans at 439 West 36th Street, on the other side of the block, which it acquired for $15 million in 2021, according to property records. There, it plans to build another 12-story mixed-use, according to August permit filings.

On the other side of the Ninth Avenue corridor, the developer also picked up the lots at 501 and 489 Ninth Avenue along with another four adjacent lots, totaling 12,500 square feet of air rights.

Developing on Ninth Avenue is a strategy ripped out of Barnett’s playbook. The Extell boss began parceling the lots there in 2011 to gather enough air rights for a 32-story building that would include 470 apartments, with 80 set aside for affordable housing, according to renderings by the architecture group BARCHs.

In 2014, Extell offered $30 million for additional air rights for the assemblage from the Port Authority of New York & New Jersey, but plans for the site have not materialized.

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