James Dyson buys $60M Soho building at deep discount

Billionaire’s family firm snaps up 155 Mercer Street from ASB, Thor

James Dyson and 155 Mercer Street
James Dyson and 155 Mercer Street (Google Maps, Getty)

James Dyson really cleaned up in Soho.

The Dyson vacuum billionaire bought the former home of Dolce & Gabbana’s store for $60 million — more than $30 million less than what the property last traded for six years ago.

Weybourne Group, Dyson’s United Kingdom-based family office, bought the four-story, 13,500-square-foot building at 155 Mercer Street from a partnership between ASB Real Estate and Thor Equities, property records recorded Friday show.

That’s a deep discount to the $93 million the property was valued at in late 2016 when ASB bought a majority stake in the building from Thor.

Representatives for Weybourne, ASB and Thor did not immediately respond to requests for comment. Dan Kaplan and Doug Middleton at CBRE negotiated the deal and declined to comment.

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Dyson’s Weybourne Group plans to lease the property, which is currently vacant, to one of the Dyson vacuum company’s retail shops. Dyson previously opened a store at Vornado Realty Trust’s 640 Fifth Avenue in 2018.

Dyson, 75, has a net worth of $9.3 billion, according to Forbes, which places him as number 197 on its list of the world’s wealthiest people.

The mogul has been increasingly taking money out of the company he founded and putting it in Weybourne, which is focusing on finance, real estate and agriculture, according to Bloomberg.

He bought a $74 million penthouse at Zeckendorf Development’s 520 Park Avenue in 2018.

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