“The Devil Wears Prada” townhouse sold for $27M

The long-time owners of an Upper East Side townhouse have said “that’s all” to the property featured in “The Devil Wears Prada.” 

Scoggin Capital Management founder Craig Effron and his wife, Caryn, sold the 12,000-square-foot townhouse at 129 East 73rd Street for $26.5 million, the Wall Street Journal reported. The deal breaks down to roughly $2,208 per square foot.

The Effrons purchased the home in 2003 for $8.8 million and proceeded to renovate the property. They listed it in May for $27.5 million. Within eight weeks, the buyer was under contract at the original asking price.

The 22-foot-wide home has seven bedrooms, nine bathrooms, eight fireplaces and three terraces. On the top floor of the six-story home, there’s a basketball court with a skylight opening onto a rooftop terrace with a hot tub.

Adam Modlin of Modlin Group held the listing. A Douglas Elliman team including Corey Shuster and Arthur Maglio represented the buyer, who Shuster said was looking for a townhouse fit for entertainment for roughly 18 months.

The buyer of the townhouse featured as the home of Meryl Streep’s character in the iconic 2006 movie is unclear, but they supposedly were not motivated by the home’s Hollywood history.

Schuster told the outlet the buyer thought it was a “cool tidbit” that the home was associated with the movie, but it wasn’t a deciding factor. 

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The buyer went into contract during a tough time for Manhattan’s luxury market, putting pen to paper during a week that saw the combined volume of contracts signed fall nearly $90 million from the week before. 

The townhouse was the top contract signed during the week of July 17 to July 23, according to Olshan Realty’s weekly report, followed by a loss at Macklowe Properties’ and CIM Group’s 737 Park Avenue.

— Holden Walter-Warner