Platinum Properties has a new chief executive officer, but it’s keeping the top spot at the brokerage in the family.
Dezireh Eyn, the firm’s co-founder and former chief operating officer, will take over the firm’s top spot from her brother and co-founder Khashy Eyn.
Khashy has led the company since founding Platinum with his sister in 2005. He’ll serve as the company’s chairman and work to grow Platinum’s commercial division.
Dezireh’s involvement in day-to-day operations with agents and managers made her “an ideal candidate” for the job, he said in a statement.
As COO, Dezireh oversaw financing, human resources and marketing, while working directly with employees, agents and clients.
Dezireh said the move comes as Platinum has doubled its agent count and quadrupled its staff count since the years before the pandemic.
“We’ve become such a horizontal firm that my access to information is so strong that it just gives me all the information I need in real-time to make the shifts and pivots that we need,” she said.
She said that Platinum, which started a rental firm, now brings up to 70 percent of its business from the sales side, which she wants to continue to grow.
Her other focus will be on preparing the firm and its agents for the changes flowing through the industry. Last year the Real Estate Board of New York decoupled commissions on its residential listing service, and this year, the trade group began requiring the use of buyer agreements from agents.

Dezireh joins president Teresa Stephenson and newly-appointed VP of operations, Caitlin Trevino to form a women-led leadership team, something she said she is particularly excited about given the “primarily male-dominated industry.”
Stephenson has been Platinum’s president since 2019 and has been with the firm since 2012.
“When we’re having the bigger conversations, you have a more diverse and inclusive perspective,” Dezireh said of building an all-female leadership team.
This year will also be the first that Platinum begins recruiting agents, according to Dezireh, while maintaining the firm’s in-person and family-focused culture.
In December, Platinum added Karen Gastiaburo as sales director.
Platinum Properties has been involved in some of the city’s most noteworthy rental deals, including leasing an $85,000 per month Tribeca penthouse in 2021 and an apartment for $125,000 per month apartment at 100 Vandam Street in 2023.
In October, Platinum brought the buyer of a $5.7 million condo at The Huron in Greenpoint, the neighborhood’s priciest condo sale to date.
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