Elie Tahari’s Son Launches Brokerage Arm of Family Business

Elie Tahari may be best known as a billion-dollar fashion mogul, but his family is now expanding their less-talked-about real estate domain.

Jeremey Tahari, son of the fashion designer, is launching a brokerage arm of his family’s private equity firm, Tahari Capital.

“My father is obviously very well known for his fashion,” Tahari, 23, said. But when you ask him where he’s most successful, he always says, ‘I made my money in real estate.’”

Tahari Capital, which launched in 2020, oversees a roughly $300 million portfolio across multi-family, commercial, residential and retail and has been self-servicing those properties.

“We really thought that we could do great for everyone else because we do great for ourselves,” Tahari said.

Tahari Realty has brought on Jordan Sutton, a former director at Cushman & Wakefield, as a managing partner.

The brokerage will be full-service, offering investment sales, capital advisory, retail and office leasing, and residential sales and leasing. “I don’t see many firms out there that are handling everything,” Sutton said. “It’s either your residential or commercial.”

“If there’s a firm that’s not handling capital advisory, or a firm that’s not handling investment sales, they might say, ‘I get loans, so let me just get you a loan,’” Tahari said. “But the reality is, you might get more liquidity from a sale than a refinance, or vice versa.”

Sutton and Tahari got connected in 2022 when Sutton arranged the sale of an East Harlem apartment building to Tahari, his first purchase as part of his family’s company. Sutton was also behind the sale of the company’s East Hampton retail property to LVMH CEO Bernard Arnault for $22 million in 2023. (Tahari also attended Sutton’s wedding last year.)

Sutton, who focused on investment sales at Cushman, said he sees the middle market — sales between $1 million to $100 million — as a strong foundation for the firm to grow.

The firm has already booked around $250 million on the capital advisory side, $80 million of investment sales and several retail lease assignments Downtown as of mid-March.