American Dream mega-mall announces Coca-Cola sponsorship deal

Triple Five Group’s long-awaited American Dream Meadowlands project in East Rutherford has secured a high-profile sponsor in the Coca-Cola Company, Chain Store Age reported. The 10-year partnership, announced Tuesday, will see Coca-Cola and its local bottling partner, Liberty Coca-Cola Beverages, “fully integrate” with Triple Five’s art, dining, entertainment, fashion and music offerings at the 3 million-square-foot mega-mall. Aside from being the official soft drink provider for American Dream and having a large on the building’s façade, the property will also be able to tap into Coca-Cola’s roster of athletes, celebrities and influencers to host events. “At American Dream, we are giving Coca-Cola the stage to interact with guests like never before, weaving their products through all facets of our one-of-a-kind community,” said a statement from American Dream president Don Ghermezian. Triple Five said in May that American Dream will not open until later this year. The Edmonton-based retail giant took control of the site, once known as Xanadu, from its former developers in 2011. Triple Five hopes to attract more than 40 million visitors annually to the site, which is adjacent to the 80,000-seat MetLife Stadium and claims it will have 450 retail, food and specialty shops and 15 “entertainment offerings.” [CSA] — Brian Baxter