Urban Edge floats 456 units at Northern New Jersey mall

Bergen Town Center latest in firm’s “de-malling” projects across tri-state area

1 Bergen Town Center in Paramus and Urban Edge Properties' Jeffrey Olson
1 Bergen Town Center in Paramus and Urban Edge Properties' Jeffrey Olson (Cooper Carry, Urban Edge Properties)

Urban Edge Properties is on the precipice of developing hundreds of housing units at a Bergen County shopping center.

Urban Edge proposed redeveloping part of the Bergen Town Center in Paramus, New Jersey, NorthJersey.com reported. The proposal, through a limited liability company, calls for 456 apartments across two multifamily buildings featuring ground-floor retail.

The Paramus Planning Board held the first meeting on the proposal last week. If approved, Urban Edge would demolish the building on the property’s east side that has a tenant roster including Kirkland’s, Red Robin and Recreational Equipment to make way for the multifamily buildings.

One of the buildings would include 182 units, while the other would have 274 units. The development would include mostly one- or two-bedroom setups across the total units, 68 of which will be designated as affordable.

Amenities for the residential community would include an outdoor courtyard, pool, game room, lounge, workstations, fitness center and dog area. The ground-floor retail would span nearly 11,000 square feet and the property would have 825 parking spaces. 

Minno & Wasko Architects and Planners is the designer of the project, which is scheduled for its next hearing on April 6.

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The Bergen Town Center isn’t even the only property in Paramus on the verge of transformation, as Unibail-Rodamco-Westfield has been working on a partial conversion of the Garden State Plaza, one of the most valuable malls in the nation.

A 2021 investor presentation by Urban Edge revealed it was planning on pursuing the addition of  residences to the Bergen Town Center. Other tri-state properties the firm was eyeing for repositioning included the Yonkers Gateway Center in New York’s Westchester County and the “de-malling” of the Hudson Mall in Jersey City.

At the Great Northern Mall in the suburbs of Syracuse, developer Guy Hart of Hart Lyman Cos. is planning on closing the retail section of the property before redeveloping the complex into a lifestyle center with luxury apartments and townhomes, as well as select restaurants and stores.

Holden Walter-Warner

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