Gerald Stool

Stool keeps a low profile. The firm he leads often appears second in headlines but has relationships with banks and a reputation for favoring repeat business and local expertise over aggressive expansion.

The Dallas-based owner-operator built a diverse portfolio by acquiring, managing and enhancing retail, residential and mixed-use properties in the Dallas area and in metros throughout the Southwest. It typically invests its own capital alongside partners. 

It’s a firm whose name Carbon Companies partnered with for the 620-unit final phases of the Links on PGA Parkway multifamily complex in Frisco. They received a $125 million construction loan in 2025 from a syndicated bank facility led by Origin Bank, with involvement from Simmons Bank, North Dallas Bank & Trust Company, b1Bank and Century Bank.

The family office of one-time Dallas City Council candidate Leland Burk is partnering with Greenway on a $650 million development. They presented plans in 2025 for a two-tower residential and hotel project replacing a parking lot in Preston Hollow.

Stool’s work has centered on identifying properties tied to long-term demographic and economic trends, including logistics, distribution and infill assets positioned near major transportation corridors. Those sectors surged during the pandemic-era boom, resulting in pain for fix-and-flip syndicators but rewarding those with patient capital and operational discipline. 

—Rachel Stone