Grant Cardone

Cardone has mastered the art of going big on social media. Cardone displays a flamboyant lifestyle and persona to more than 10 million followers as part of a business strategy to aggressively court regular people to invest in his real estate ventures via crowdfunding. It’s a ploy that has allowed his Aventura-based Cardone Capital to amass a national multifamily portfolio valued at more than $5 billion, according to the firm’s website.

That portfolio, built over decades starting in 1990, includes 14,600 apartment units and over 500,000 square feet of commercial space. 

His Aventura-based real estate private equity and investment firm focuses on acquiring cash-flow-positive, income-producing assets in high-growth markets, offering small investors access typically reserved for institutional players. Cardone had raised over $1.7 billion from nearly 20,000 investors as of 2025 by crowdfunding through his social media accounts. Although Cardone’s tactics have drawn skepticism, including an ongoing class action lawsuit alleging he misled investors on the return rate on his real estate holdings. 

Cardone’s investment strategy has propelled major acquisitions in Florida and beyond, including a half-billion-dollar spree in Broward County, where he rebranded purchases as 10X at Flagler Village and 10X at Jacaranda, as well as a 300-unit Melbourne complex renamed 10X Space Coast Town Center. 

In 2025, Cardone Capital formed a $235 million joint venture with Penn-Florida Companies to acquire and convert Boca Raton’s 101 Via Mizner into condominiums valued at up to $400 million, alongside plans to complete an adjacent Mandarin Oriental Hotel. 

— Francisco Alvarado