John Goff

John Goff is a mainstay among DFW developers and investors, but he knows a thing or two about the financial industry, too. He built Crescent Real Estate into a Class A office specialist before selling it to Morgan Stanley for $6.5 billion in 2007, only to buy it back at a discount during the Great Financial Crisis that soon took hold. 

These days Goff is counting on the financial sector as a customer rather than buyer or seller, with Crescent Real Estate underway on an office building in Fort Worth that includes 170,000 square feet of office space for JPMorgan Chase to go with a mix of residential, commercial, and hospitality spaces. 

The Fort Worth development is part of a diverse portfolio valued at approximately $10 billion. Recent projects include the high-end housing project Atten Hill in Horseshoe Bay in Hill Country, which will consist of 92 custom home sites and is expected to start construction of the first phase, featuring 55 homes, in March of 2026. 

Crescent is doubling down on the Dallas side of the metroplex, too, with its recent acquisition of the Texas Capital Center in Uptown Dallas. The 457,000-square-foot office tower solidifies Goff’s status as the dominant commercial landlord in Uptown, where his firm controls about 20% of the office assets. The district is taking on a new gloss while downtown Dallas struggles, with the departure of AT&T from its global headquarters on Akard Street for Plano pending.