Marc Holliday

Holliday didn’t hide his feelings when his proposal for a casino in Times Square was rejected. 

“What you did here today was a despicable display of cowardice, lack of leadership, lack of consideration for all the people who would benefit from this proposal,” he said, lambasting the officials responsible. 

It was a rare display for Holliday, who stood to gain a $10 million bonus if his firm succeeded in the casino competition. The firm has since announced its plan B for the site: Converting the office building into a 992-key hotel, potentially with a “theme park of the future” at the tower’s base.  

SL Green Realty’s founder, Stephen Green, hired Holliday in 1998 as chief investment officer, with an eye on eventually handing over the reins to the then-up-and-comer. The move was seen as a sign of a broader shift in real estate where executives recruited from Wall Street, a departure from the industry’s tendency to gravitate towards scrappy rising stars. 

The firm has become one of New York City’s largest players, with interests in 53 buildings totaling 30.7 million square feet. 

At the end of 2025, SL Green unveiled plans to both unload roughly $2.5 billion of property and make $1 billion worth of acquisitions. The REIT kicked off these efforts with the sale of a minority stake at 100 Park Avenue to Rockpoint, which valued the building at $425 million. In January, SL Green closed on its $730 million purchase of Park Avenue Tower at 65 East 55th Street.