Quintin Primo

Chief Executive Officer, Capri Investment Group

Primo is the reason Google is coming to the Thompson Center in Chicago’s Loop.

As co-founder and CEO of Capri Investment Group, he became one of the country’s largest minority-owned real estate investment firms, completing more than $14 billion in transactions spanning office, residential and global markets over his career.

Primo framed the Google deal as both economically and symbolically powerful, crediting relationships built through the Real Estate Executive Council — the industry group for people of color he co-founded — for helping bring the transaction together. The redevelopment in partnership with Mike Reschke’s Prime Group positioned Capri at the center of Chicago’s office reset, pairing a marquee tenant with a politically and architecturally sensitive asset.

Primo spent four decades building a platform that blends institutional-scale dealmaking with an explicit mission to widen access to racial minorities in an industry long defined by exclusion.

Capri has also shown a willingness to pivot as market dynamics shift. In 2025, Primo teamed up with Reschke’s Prime Group again to flip the former Cboe headquarters to a data center developer, capturing value from office obsolescence rather than waiting for a traditional leasing rebound.

Not all of Primo’s stances are universally popular. He was one of very few, and perhaps the only, heavyweight real estate pro to support Mayor Brandon Johnson’s failed transfer tax hike on commercial and high-end residential properties, because the money raised would have been dedicated to homeless services, a cause Primo has long championed.

— Emma Whalen