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Seefried Industrial approved for 412 homes in Pleasanton

Developer to build 310 single family homes and 102 apartments atop former quarry

Seefried Industrial Properties' Greg Herren and rendering of 3300 Busch Road in Pleasanton (Getty, KTGY, seefriedproperties)
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Key Points

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  • Seefried Industrial Properties has received approval to develop the Villages at the Quarry, a 412-home residential project on a 51.6-acre former quarry site in Pleasanton, featuring 310 single-family homes and 102 apartments.
  • The development includes five apartment buildings with a mix of unit sizes, a 2-acre park, over 1,000 parking spaces, and nearly 25 percent of the apartments designated as affordable housing.
  • Designed by KTGY, the homes blend contemporary, farm-style, and Spanish Revival architecture, with up to 57 optional granny flats and a location near Eliot Quarry and local water conservation areas.

Seefried Industrial Properties has been given a nod to build 412 homes atop an old quarry in Pleasanton.

The Atlanta-based developer was approved to build 310 single-family homes and 102 apartments at 3300 Busch Road, SFYimby reported

The project, dubbed Villages at the Quarry, will be built on a 51.6-acre triangular property between Busch and Valley Avenue. The city entity that approved the homes was undisclosed.

Rendering of 3300 Busch Road in Pleasanton (KTGY)

Plans call for 310 detached homes and five apartment buildings with 45 one-bedroom, 26 two-bedroom and 31 three-bedroom units, with parking for 134 cars and five bicycles. 

Just under a quarter of the apartments will be set aside as affordable housing, according to SF Yimby.

The development will have a 2-acre park, with a total number of parking spaces for more than 1,000 cars, including garage and street parking.

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The homes and apartments, designed by KTGY, come in a mix of contemporary, farm-style and Spanish Revival-style designs. The three-story apartments will be sheathed in gray and white, with blue-gray roofs, board-and-batten facades and external balconies, according to renderings.

The two-story homes have numerous gables, with approved options for up to 57 junior accessible dwelling units, or granny flats.

In 2022, New York-based Square Mile Capital bought the building site in an all-cash deal for $65.9 million, or 1.28 million an acre. It’s not clear if the investor still owns the dirt.

The property lies just west of 58 acres Amazon bought in September 2021 for $75 million in cash.

It’s also close to the Eliot Quarry, the Vulcan Materials aggregate plant, and lakes owned by the Alameda County Flood Control Water Conservation District, according to SFYimby.

Seefried Industrial Properties, founded in 1984 by Ferdinand Seefried, has developed 200 million square feet of industrial buildings, valued at $18 billion, according to its website. It’s not clear if the Pleasanton project represents a pivot into residential development.

Dana Bartholomew

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